Mission and Vision statements - Limitations

 Despite the advantages of vision and mission statements, there are some limitations. Critics argue that such statements are no more than a public relations stunt. After all, the ultimate purpose of most businesses, they argue, is to maximize profits. Constructing vision and mission statements can also be very time consuming; it is very difficult to draft a statement that caters for all the dynamics of a business. Even the best thought-out statements may not be supported by all stakeholders, such as staff on part-time or temporary contracts. In such cases, it can be a lengthy process to convert people`s beliefs and behaviour.