What is Vision Statement ?

 Every business, it does not matter it`s huge business, old or newly created, has it`s own vision and mission statement. In this post I want to talk about Vision Statement, Describe what is vision statement and why is it so important.
 Having vision means to have an image of an ideal situation in the future. A vision statement therefore outlines a business`s aspirations (where it wants to be) in the distant future. For example, "To be the leading sports brand in the world" is the vision of Adidas, the German sportswear and sports equipment giant.

 Vision statements also tend to relate to the attainment of success, i.e visualization of what success would look like. Martin Luther King Junior`s famous "I have a dream" speech shows how having a clear vision can bring about radial change in the future.

 In next topic I want to talk about Mission Statement and its importance.